Landing page, four static ad creatives, six Facebook ad copy variations, and a five-minute VSL script. All matched to your brand, all built around the Arabella Real Estate Fund, the year-3 liquidity mechanics, and the Whitmire family developer story. Adam can review the whole thing in under ten minutes.
Arabella has raised $40.6M, distributed $3.97M, built 21 active projects under one diversified fund, and wrapped a year-3 liquidity option on top. None of that is being expressed through a dedicated accredited-investor acquisition funnel yet.
The arabellacapital.com homepage is a brochure for three products and a broad audience. Accredited investors need a page that opens on the year-3 liquidity option, walks the $40.6M / $3.97M / 21 projects record in the hero, and books one action: the investor kit + call.
The LP/GP flip testimonial, the year-3 liquidity option, the third-generation developer lineage, and the distribution pace each deserve their own ad unit. Running them as a set lets Arabella isolate the cheapest cost-per-booked-call angle before scaling spend.
A five-minute scripted briefing in Adam's voice compresses a 30-minute intro call. It also gives the IR team a consistent opener to send to cold traffic and to LPs forwarded in by existing investors.
Single intent page built in your navy + coral red brand. Hero opens on the LP/GP flip quote and the 5-minute fund briefing. Stat band pulls the live $40.6M / $11.5M / $3.97M numbers straight from the Arabella homepage. Three-product section mirrors the existing shelf. Meet Adam block, Investor Kit band, and one calendar CTA. Nothing else on the page competes for attention.
Each creative carries a different LP motivation so Arabella can isolate which angle produces the cheapest qualified call booked. Built in your navy deep, coral red, and paper-soft palette. Warm editorial lighting, no stock-photo people, DM Sans throughout.
Six angles, one voice. Each opens with Accredited Investors, leads with the single most defensible number, and closes with the same CTA. Rotate through all six in the first week to find the two cheapest cost-per-booked-call creatives before scaling.
Accredited Investors: the single most repeated comment from actual LPs inside the Arabella Real Estate Fund is that the economics feel like limited partner exposure with general partner upside, which is exactly how the fund was designed by Adam Whitmire, a third-generation real estate developer who spent the first 30 years of his career on the GP side before building Arabella Capital in 2022 to give accredited investors structured access to the same deal flow.
Accredited Investors: most diversified real estate funds lock your capital for 7 to 10 years with no mid-cycle exit window, which is a structural problem if you are allocating capital across multiple vintages, so the Arabella Real Estate Fund built a year-3 liquidity option into the fund mechanics from day one. Arabella is a diversified fund with 21 active projects, $40.6M raised since 2022, $11.5M of value created, and $3.97M in cash distributed to LPs to date.
Accredited Investors: Arabella Capital launched in 2022 and has already raised $40.6M, created $11.5M in portfolio value, distributed $3.97M in cash back to LPs, and built out 21 active real estate projects under one diversified fund umbrella. That is the delivered record of the Arabella Real Estate Fund under Adam Whitmire, a third-generation developer who runs the fund on the same underwriting discipline the Whitmire family has used for three decades of direct ownership.
Accredited Investors: the team underwriting every project inside the Arabella Real Estate Fund is a family of real estate developers, not a spreadsheet shop, which matters when an asset-level call has to be made in the field rather than in an allocation committee. Adam Whitmire is a third-generation developer. Arabella was built to give accredited investors structured access to the exact deal flow the Whitmire family has been underwriting, acquiring, and operating directly for three decades.
Accredited Investors: Arabella Capital runs three distinct vehicles rather than one, which is unusual for a 2022-era sponsor but lets investors pick the liquidity profile that matches their allocation strategy. The flagship Arabella Real Estate Fund is active today with 21 projects, diversified exposure, and a year-3 liquidity option. A concentrated 5-year Short-Term Rental Fund launches in February 2026. A direct below-market home pathway called Discovery Point also launches in February 2026.
Accredited Investors: a real estate fund that has raised $40.6M and distributed $3.97M in cash back to LPs within its first four operating years is running at a near 10% capital-return-to-raise ratio, which is the kind of cash yield most diversified funds at this stage are still promising in projections rather than shipping on statements. That is the Arabella Real Estate Fund, 21 active projects, third-generation developer leadership under Adam Whitmire, year-3 liquidity optionality.
Written in Adam's first-person voice. Six beats: the hook, the direct-ownership vs fund-access gap, the fund numbers, the Whitmire family track record, the accredited fit, and the CTA. Runs about 870 words, or roughly 5:35 at a normal delivery pace.